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Dynamic e-mail marketing material revealing various products to different subscribersPredictive recommendations suggesting products before customers searchAutomated projects activated by specific behavioral signalsReal-time budget allocation to the best-performing innovative and audiencesThe foundation requires robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up quick: brand name awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, exceeding typical project norms.
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