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Dynamic email marketing content showing various products to various subscribersPredictive recommendations suggesting items before consumers searchAutomated campaigns set off by particular behavioral signalsReal-time budget allowance to the best-performing creative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quickly: brand name awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, outshining typical project standards.
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