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Dynamic e-mail marketing content showing various items to different subscribersPredictive suggestions recommending items before clients searchAutomated campaigns triggered by specific behavioral signalsReal-time spending plan allocation to the best-performing creative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quickly: brand awareness and favorability climbed up around 9%, and purchase intent leapt nearly 19%, exceeding common project standards.
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